Trade “piecing it together” for complete brand PEACE OF MIND.

Bringing your brand from concept to complete can start to involve a lot of moving pieces. A logo without a complementary website doesn’t go the distance, while a website without a complete brand identity behind it can struggle to really take off. 

Even beyond the visuals, strategic elements like sitemap design and SEO optimization can be the difference between a brand that looks pretty and a brand that actually books clients.

Luckily, you don’t have to go out and find a brand designer, a website developer, and other strategists on your own just to pull all the custom branding and website design pieces together. 

At Oregon Lane, it all happens right here.

We hold nothing back on the way to a brand that completely captures who you are

A color palette, typography selections, and completely original logo suite that all feel just right?


A completely custom Showit website that even makes you jealous of your own business?


An optimized SEO strategy that helps you get found on Google?


In this creative, carefully designed, and fully collaborative experience, we’ll craft a one-of-a-kind, OMG-I-can’t-believe-that’s-my-business brand that will set you apart for years to come. No more piecing it together.

A rock solid branding foundation and all of the functionality you need so that your online presence actually works for you?

Yep, that’s all here too. 

This complete experience is about so much more than just pretty visuals – together we create the face of your business and the representation of who you are as an entrepreneur. 
Throughout every step of the process, we build your confidence and brand recognition through intentional strategy and design decisions. A visual identity that you love creates your reputation, a beautiful and functional website draws in your ideal clients, and doubling down on your online presence brings your big business goals that much closer. 

Custom Branding and Showit Website Design


brand & web Strategy & Direction
Primary Logo
Secondary Logo
1-2 Brand Marks/Icons
Brand Pattern
Color Palette 
Typography direction
Brand Guidelines


7 Page CUSTOM showit Website
blog design
basic SEO 
domain set up + transfer 
2 week Launch Support
Website Training

Next, we’ll curate a moodboard that illustrates the overall tone of your brand. With your approval, we’ll then design and present one comprehensive initial logo proof for your brand which will include your main logo, secondary logo and examples of your logo. Once the final logo is approved, I’ll create your style guide and any additional add-on materials.

02 branding

You’ll complete the Design questionnaire to share your goals, your vision, and more about your dream client. We will also have a consultation kick-off call to discuss how to best design and build your new brand and website. From tech to website flow, you’ll come away with confidence on which pages to include and what will work so you have the best possible strategy in place.

01 Discovery

We will put together a proposed design strategy and site structure. You'll receive my exclusive Website Content Workbook to help guide you along the copywriting process specific to your website or take this time to work with a copywriter (something you can book alongside your design service!). This workbook includes prompts and image suggestions so you know exactly what to provide for each page.


With all content and imagery in hand, we’ll design your homepage and nail down the aesthetics before building out the full site. With your approval, the remainder of the website will be designed - including all other pages, blog, any forms required, SEO set-up, etc. 

Step 04 Website Design

Now, it’s time to launch your new brand and website! In addition to your final files, you’ll also receive training materials to help you take ownership of your website with ease and launch in style. For three weeks from completion, you can email me with any questions to ensure you can confidently use your amazing new website!

05 Launch + Training

The Oregon Lane Design Roadmap

how the magic happens

Tara did not only meet my expectations, she far exceeded them.

Tara did not only meet my expectations, she far exceeded them. Her work is end-to-end professional, sleek, efficient, and talent-filled.

jenny wood

Can you help me maintain the website after I launch? 

Yes! You can hire Oregon Lane for any updates you may need post-launch.

What if I’m new to Showit? Can you help me transfer from a different platform?

I love welcoming new users into the Showit family! I’m happy to help you transfer from your existing platform to Showit so you can come away with a custom website you feel confident sharing, using, and updating yourself!

When do you need the copy, content, and images for my site? 

All of your content will need to be submitted before the service begins. Otherwise, I can’t do my best work! If copy is the thing holding you back, I have a copy prompts workbook that will guide you through writing it yourself. I also work with a copywriter who you can book alongside your design project if you don’t want to write it yourself!

What if I have an existing brand identity? 

Unfortunately, I only design websites for business owners who either have established branding or who have their branding created in-house at Oregon Lane. When you book this service, you’re getting an all-inclusive design experience that will guide you from branding to fully custom web design.

frequently asked questions

Tell your story and serve your people with a strategic and stylish brand that does the talking for you.  

start your project →