Design that speaks for you. Strategy that moves you forward.
For creative entrepreneurs who need a website that feels like them — strategic, stunning, and designed to connect with the people who matter most.
About Oregon Lane Studio
Your website is your first impression, your story, and the key to connecting with clients who can’t wait to work with you.
As much as I love checking things off my to-do list (yes, even writing things down after they’re done just to cross them off), your website is SO MUCH MORE than a box to tick — it’s the foundation of your business.
A great website should:
- Give you the confidence to show up as the expert you are.
- Simplify your business with intentional, user-friendly design.
- Attract your ideal clients — the ones who truly value your work.
Hi, I’m Tara, founder of Oregon Lane Studio
For over 20 years, I’ve been helping photographers, coaches, and creative entrepreneurs transform their ideas into brands and websites that don’t just look incredible but actually work.
I’m passionate about guiding my clients on a path to branding that feels true to who they are and reaches the people they’re meant to serve.
My work is designed to help you show up confidently in your business with a website that truly reflects the future you’re building. And I’ll make sure you feel fully supported, whether we’re starting from scratch or customizing one of my templates.
Years Experience
Fonts in Library
Clients Served
Clients Served
Fonts in Library
200+
470+
The 20+ year timeline to get here
Graduated from Kansas State University
Fell in love with Layout and Typography
In a layout role designing medical tradeshow publications, I discovered my love for typography and the art of perfectly styled paragraph layouts.
Built Government Websites
My career started designing websites for city governments while dreaming of more time with my growing family.
With a journalism degree. I realized a little too late I wanted to be a graphic designer, so I started from the ground up, designing ads for a newspaper and teaching myself everything I know about design.
Started an Etsy Shop
I poured late nights into my Etsy shop selling birth prints, hoping it would free me from my 9-to-5, but the “security” was hard to let go of.
Went Part-Time to Balance Both
Switching to a part-time university job gave me more flexibility, but juggling two jobs and raising kids quickly became too much.
Decided I Wanted More Control
I binge-listened to Jenna Kutcher’s Gold Digger Podcast and learned Squarespace, before later ditching that to go all in with Showit.
Let Etsy Go to Work at a Design Agency
While working at a small design agency, I realized I loved the work, but needed a business that reflected my vision and style.
Took the Leap
At 40, I left the security of my job, went all-in on my business, and never looked back.
A Full-Circle Moment
Four years later, I started working FOR Jenna Kutcher — designing her sales and webinar pages. Hearing her mention me in her podcast about her rebrand felt surreal. Full circle moment.
Where I Am Today
I design brands and websites for creatives ready to elevate their businesses, attract their dream clients, and show up with confidence.
When I started my first business, I was squeezing in work during nap times and late nights, dreaming of more creativity, freedom, and a brand that truly reflected me.
Now, I’ve helped hundreds of entrepreneurs — including industry leaders like Jenna Kutcher, KT Merry, and Katelyn James — showcase their own stories and build brands they’re proud to call their own.
If you’re ready to create a website that reflects your vision and the future you’re building, I’d love to help.
