Design that speaks for you. Strategy that moves you forward.
For creative entrepreneurs who need a website that feels like them — strategic, stunning, and designed to connect with the people who matter most.
about oregon lane studio
Your website is your first impression, your story, and the key to connecting with clients who can’t wait to work with you.
As much as I love checking things off my to-do list (yes, even writing things down after they’re done just to cross them off), your website is SO MUCH MORE than a box to tick — it’s the foundation of your business.
A great website should:
- Give you the confidence to show up as the expert you are.
- Simplify your business with intentional, user-friendly design.
- Attract your ideal clients — the ones who truly value your work.
Hi, I’m Tara, founder of Oregon Lane Studio
For over 20 years, I’ve been helping photographers, coaches, and creative entrepreneurs transform their ideas into brands and websites that don’t just look incredible but actually work
I’m passionate about guiding my clients on a path to branding that feels true to who they are and reaches the people they’re meant to serve.
My work is designed to help you show up confidently in your business with a website that truly reflects the future you’re building. And I’ll make sure you feel fully supported, whether we’re starting from scratch or customizing one of my templates.
The 20+ year timeline to get here
Graduated from Kansas State University
Fell in love with Layout and Typography
In a layout role designing medical tradeshow publications, I discovered my love for typography and the art of perfectly styled paragraph layouts.
Built Government Websites
My career started designing websites for city governments while dreaming of more time with my growing family.
With a journalism degree. I realized a little too late I wanted to be a graphic designer, so I started from the ground up, designing ads for a newspaper and teaching myself everything I know about design.
Started an Etsy Shop
I poured late nights into my Etsy shop selling birth prints, hoping it would free me from my 9-to-5, but the “security” was hard to let go of.
Went Part-Time to Balance Both
Switching to a part-time university job gave me more flexibility, but juggling two jobs and raising kids quickly became too much.
Decided I Wanted More Control
I binge-listened to Jenna Kutcher’s Gold Digger Podcast and learned Squarespace, before later ditching that to go all in with Showit.
Let Etsy Go to Work at a Design Agency
While working at a small design agency, I realized I loved the work, but needed a business that reflected my vision and style.
Took the Leap
At 40, I left the security of my job, went all-in on my business, and never looked back.
A Full-Circle Moment
Four years later, I started working FOR Jenna Kutcher — designing her sales and webinar pages. Hearing her mention me in her podcast about her rebrand felt surreal.
Where I Am Today
I design brands and websites for creatives ready to elevate their businesses, attract their dream clients, and show up with confidence.
My design philosophies:
Your brand should feel as good as it looks.
A good website saves time and makes running your business easier.
Design should be approachable, not intimidating.
Every entrepreneur deserves a website they’re proud of, no matter where they are in their journey.
“Working with Oregon Lane Studio has been an absolute dream!”
From start to finish, Tara and her team were professional, communicative, and crystal clear in their deliverables. Not only did they take all of my feedback into account, but they somehow elevated every idea into something even better than I could have imagined.
To kick off the rebrand on the right foot, Tara collaborated with a copywriter to craft a brand positioning statement that became our guiding star throughout the design process. From there, we developed brand standards that beautifully captured my vision, and the process culminated in a fully custom website that feels uniquely me and speaks to my ideal audience.
The final result? A brand that feels SO true to me—it’s the perfect blend of polished and approachable, exactly what I was hoping for! I couldn’t be happier with how everything turned out, and I’ve already received so many compliments on my new look.
If you’re looking for someone who truly gets it and can bring your vision to life while exceeding every expectation, I can’t recommend Oregon Lane Studio enough. Tara and her team knocked it out of the park!
- Bailey Pianalto
When I started my first business, I was squeezing in work during nap times and late nights, dreaming of more creativity, freedom, and a brand that truly reflected me.
Now, I’ve helped hundreds of entrepreneurs — including industry leaders like Jenna Kutcher, KT Merry, and Katelyn James — showcase their own stories and build brands they’re proud to call their own.
If you’re ready to create a website that reflects your vision and the future you’re building, I’d love to help.
I’m that person who writes things down just to cross them off.
I’ll never say no to Taylor Swift on repeat.
My perfect day involves a workout, some quiet time, and crossing off all the to-dos.
I live in a small University town known as “The Little Apple”.
I’m a mom of two teenagers (and it’s wild to think about how this dream started before my youngest was even born).
I'm in my cottage cheese and weighted vest era. IFKYK!
I'd say my design style is clean and minimal but I enjoy a bit of the unexpected. Kinda like a Vogue meets Anthropologie.
Let’s make it happen.
Your website should reflect who you are, what you stand for, and the future you’re creating.
